In Almost Every Picture #12
155 x 200 mm
The moustachioed man with the old school Panasonic is Larbi Laaraichi. He lives in Fez, Morocco, a city where lots of people get married. We can assume this because Larbi has made a career as a wedding cameraman. The images you see in this book are reproductions of advertisements covering the walls in his shop. They are proudly displayed next to Larbi’s filmmaking credentials: a diploma from Kodak, presented on the 26th of May, 1993, in Casablanca. While these images were designed to sell Larbi’s services, they also provide an insight into the man himself.
He might not shoot pictures himself, but the Dutch art director and collector Erik Kessels has certainly changed the way we think about photography. As a curator of amateur photography, he’s elevated discarded images to gallery status, finding beauty and insight in pictures of, say, 20th century German police uniforms, or one woman’s lifelong love of fairground shooting galleries.
KesselsKramer is a company which aspires to do things differently in the field of communications. KesselsKramer Publishing is an extension of this restless attitude. In images and words, it finds new ways of expressing creativity through printed matter.