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Commercial Photography & the Birth of Consumer


Commercial Photography & the Birth
of Consumer / 광고사진과 소비자의 탄생
Han-Yong Kim/ 김한용
The Museum of Photography Seoul
Edited by Geeui Yu, Juhee Son / 손주희
English and Korean

Text by: Young June Lee / 이용준, Boyoon Her / 허보윤, Dong-Jin Seo / 서동진


232 pages
22 cm x 31 cm
ISBN: 978-8-99374-830-7


The Photography of Kim Han-Yong – a commercial photographer of the 1960s – shows the birth of consumption culture and the capitalist development of the 1960s. This book is published in conjunction with the exhibition ‘Kim Han-Yong—Commercial Photography & the Birth of the Consumer’ at The Museum of Photography, Seoul from December 2011 to March 2012. Kim Han-Yong’s work is divided into five sections: Classic Beauty, Discovery of Consumer, Portrait of the Consumer, Charm of the Non-real, and Erotic. An interview with the photographer as well as essays by critics and scholars are included. A timeline of his life and career is also included.

The Museum of Photography, Seoul is a photography museum in Bangi-dong, Songpa-gu, Seoul, South Korea.