300 x 220 mm
“Max Regenberg is a long distance surveyor. The pictures reproduced in his second book “M – Come To Where…” are vintage 35mm from the 70′s and 80′s. By “screening” the Marlboro advertisement blow ups he mingles the artificial myth of the post colonial conquerer with the reality of black and white German everyday’s public. But looking at these pictures, one (specially looked at with a german eye) has to admit: This it not reality anymore. Both worlds are history!”
About the Artist
Since 1979 Cologne-based photographer Max Regenberg has been conducting a long-range study of billboards in public space. In his photographic study Max Regenberg takes up the glamorous character of the advertising images and reflects their aesthetic impact made up of visual and verbal codes. His work does not follow a strict set of rules, but reacts individually to each given situation. Regenberg sets priority on the coherent and convincing single image, the singular viewing experience – instead of the documentation designed as series.
About the Publisher
White Press photo artist books design follows photography. White Press photobooks are made for photographers to expose their work to an even greater audience. Photography and print: Two media determined to duplication.